Frequency of Posting on a Blog

Some days back I was talking (oops chatting) with a fellow blogger regarding a post. In the process, she told me “I would publish the next post a few days later. I want to keep the present post the first one for few more days.” – Something in these lines caught my eyes.

What should be the frequency of blog posting!

Professional bloggers say that ideally there should be at least five posts every week.

Why? – To retain the readers or to turn new visitors into active and returning readers.

The idea is good if it does not dilute quality of the post and if you are maintaining the blog for professional reasons. Professional reasons may include – staying first in the “latest posts” categories in blog search engine’s result pages for specific keyword search.

Say you are writing on a specific area, (for example “web content writing”) – now you are writing 52X5= 260 posts every year!!!!! (This might seem a huge number to me and people like me but there are bloggers who write 100+ posts a month.)

I think it depends on the reader base! What they expect from you! If you can feel their pulse, it would be easy for you to decide the number.

In my case the situation is a bit different from all those professional bloggers. I write when and only when I feel a drive within to write – when I have done enough research, collected enough data and got a clear view of why I am writing this post and what I am going to write. I never write a post for post’s sake. This seems unnecessary to me and I am not a professional blogger and I don’t earn from this blog.

Another reason for reluctance is that I think, if I am providing quality material, my readers will come back to read the post – and my feed is getting popular day by day.

What say you!

Related reading: Eric Kintz Vs Darren Rowse on Blog Post Frequency