BBC Internationalist

BBC has created a different product (a global advertising campaign - Internationalist) to highlight the Brand BBC – a beautified testimonial page perhaps.

It has got a landing page that gives an impression of too many images [my assumption is 30 to 50 images max]. There you will find simple to play games and other things?

A Talk-able product – no doubt. And look at the message distribution

Does BBC need it?

OOO sure it does, any brand needs that, and see, I am covering it in my blog.

Any lesson my dear reader?