The power of Blogging

Ok I am not dead. I just took a (a bit of a long) from this blog – and now I am back.

Anyways, I was just thinking about the power of blog. I do not want to show any example like that blog has made that change in that section of the world.

Thousands of new blogs are created every other day on the web – some show good potential and some are just an imitation of something good or of a spam or just imitation of common limitations.

But, as a new blogger you need to fight hard to establish yourself among big names within your niche to make your voice heard by common readers. They are already established in the market – and perhaps you are one of their long followers’ lists.

Ok tell me one thing – what is the power of a blogger – is it just about writing great content in his or her blog?

Definitely not! The power of a blogger and the blog depends more on reference – your presence points on the net. To put the idea simply – it is about networking (not completely). And this is one of the most important reasons why people gather in different blog network sites in great numbers.

But does this really help? Does it really matter if I know Matt or Sam unless I get a recommendation from their blog (a link within a post)? I know about relationship marketing – but you must think about the ROI too.

What do you think?