World’s Best Presentation Winner - Slideshow

I just came across a beautiful slide show (Shared in this post).

Now you may ask me what this slide show has to do with this blog. I agree that contextually there is no need to put it in this blog.
Nevertheless, look at the presentation, and overall packaging, it’s simply mind-blowing.
That is what I [...]

Writing effective titles for your copy or article – A MUST!

I came across an interesting article on “How You Can Write Effective Titles” by DG.
A good article undoubtedly, but seemed to me that it was lacking something.
What the article was lacking:
Whenever you are writing an article, you are necessarily writing it with some target readers in mind, who may need some information on the topic.
And [...]

How to write SEO Articles - Things to Ask to the clients

Normally clients, who want us to ghost-write their articles for SEO or other purpose, arm us with a few keywords and URL of the website.
One thing must be clarified over here; we compliment each other. I can write article that someone will be interested in reading and you have the knowledge and experience of your [...]

Interactive Content – The Next Level of web content

In my last two posts, I coined a term, “interactive web content” – something that I believe is the next level of web content writing mastery.
You are in no way bound to believe me, or rely on me! But as far as my understanding and foresight goes, any conscious and dedicated person can dash [...]

Critical reading of an S.E.O. Article - Author on Author

For last few days I was thinking about elucidating the earlier post on interactive content. I was looking for a good article. And fortunately enough got one; I found myself and you luckier when I got the option to have a chat with Henry Dylan, author of “Corporate Identity Branding Agency; do you need one?” [...]

Truth Claim of Newspaper

At most, it is the first paragraph if not the first line only, that people may read if they somehow reach your page- may be!
In many cases they read the first line and fly away to the next page or to some other website.
Yours is a web page and not a newspaper where [...]

Active and strong verbs and sentences instead of flowery words

“In one study, people who had to interpret federal regulation language spontaneously translated passive sentences into active sentences in order to form an understanding of the passages.”
Remember! You had the same experience some days back!
Use active and strong verbs and sentences instead of using flowery words. Strong verbs help the user know who is [...]

Answering 4 W and 1 H - How Newspaper Works!

In my earlier post I was talking about unique and quality web content. Before reaching further, it is more important to if people read the web content or not.
Research on “How Users Read on the Web” shows that, they in fact scan a web page.
The same thing happens with a newspaper. You don’t [...]

Nose for News

In my previous post, I talked about a phrase “Nose for News” and I believe, this is what builds up a journalist.
I have done my PG Diploma in Mass-Communication & Journalism from a reputed University in India and what I have realized during my course is that no one can teach me or anybody [...]